About Us
We are a FINANCE-FOCUSED content studio.
We work with digital marketing managers and SEO experts to create relevant and rankable content for your business.
About Us
We are a FINANCE-FOCUSED content studio.
We work with digital marketing managers and SEO experts to create relevant and rankable content for your business.
Let us see how we can help you!
How Bajaj Finserv Uses Boring Content Marketing To Drive Millions in Organic Traffic
Bajaj Finserv is famous for offering 0% EMI cards. You may have also interacted with their reps offering credit cards in multiple instances.
But every year, millions of users visit their website looking for boring and not-so-interesting terms like “Credit Score,” “Form 16”, “EPF,” “Cibil Check,” and so much more.
As per Ahrefs, BajajFinserv website receives 7.8M visits every month, and a whopping 65% of the traffic is through search.
They rank in the Top 3 for 5000+ keywords with CPC of at least $0.01, saving them millions in ad spend every month. 💸
Content Marketing & SEO have super potential to drive growth.
And yes, we have our share of contributions to this success story.
Who Are We? And Why did we start Investcon?
We are a couple who realized the paucity of well-thought-out and specialized FINANCIAL content in an organized manner in the Indian Writing and Research industry. While we have experienced, learned and senior analysts and journalists catering only to publications – very few people have access to these. The expert digestible content does not trickle to retail content in a simple and lucid manner.
This was a primary reason to start using our financial professional experience for writing and researching financial content.
Content in finance is not just blogs and articles but a wide variety of secondary research – and finding the suitable sources and interpretations. This is the reason why multi-niche agencies and writers are unable to do justice to client briefs.
With a decade’s corporate experience across companies like Crisil, MorningStar, J.P. Morgan and more, we decided it was time to explore the hungry world of financial content.
We are also based in Lucknow – the capital city of Uttar Pradesh and with immense untapped potential. While we moved to the city to establish a base and ourselves, we also aim to create a knowledge services base in the city to cater to global companies.
Our aim is to become the go-to company – much like a knowledge processing unit. With one of the best schooling and higher education institutions in and around Lucknow, there is no dearth of well-groomed talent. We hope to be a part of reducing the migration of such talent to large cities.
Remote working and Working from home are not just a buzzword for us, but our hub and spoke model. We are based in Lucknow and our team is spread far and wide across the country.
This has allowed us to hire unique talent and keep our offerings fresh. We are a partnership firm based in Lucknow and proudly homegrown.
Our Team
Ankita Awasthi
Co-founder
I used to work on MS Excel understanding a small aspect of a large P&L and Balance Sheet until I realized the world has so many pieces to be put together! From a financial analyst crunching numbers on an excel sheet to writing presentations and proposals, I have come a long way to winning new and interesting clients for our financial content agency. I am the Goal creator and Keeper – the operational and planning head at the firm with an eye on client acquisition. I have authored finance, Web3, Cryptocurrency and Blockchain content across websites. I strategize content plans with digital marketing teams for best-suited needs.
Divyansh Awasthi
Co-founder
A Strategic partner in life and Investcon Market Intelligence. I advise from time to time on various aspects.
